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Andy Davidson
co-founder at Map The Territory
Andy Davidson is the co-founder of Map The Territory, a consumer research studio specializing in designing and executing research projects that inform business strategies. With over 23 years of experience in understanding consumer behavior, Davidson has advised a range of businesses from startups to large corporations on effective consumer engagement strategies.34
At Map The Territory, Davidson focuses on creating impactful strategies based on qualitative and quantitative research findings. The studio has gained recognition for its innovative approaches to understanding consumer trust and advertising effectiveness in various media environments.23 Davidson's insights have been featured in discussions about the importance of context in advertising, particularly in how shared viewing experiences can enhance ad recall.12
Davidson's professional background includes extensive work in consumer research, where he has contributed to numerous projects aimed at improving brand perceptions and consumer trust metrics.34
