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Andy Carothers
Digital Strategy, Ops, and Partnerships; Leading New Online Products to Market; Ex-Xbox, Nike, Les Mills
Andy Carothers is a seasoned professional with extensive experience in digital strategy, operations, and partnerships. He is currently serving as an Advisor to a Stealth Startup, a role he began in 2024.1
Career Highlights
Founder and CEO of Arondas: Andy has been the Founder and CEO of Arondas since 2013, a position he has held for over 11 years.1 In this role, he directs strategy, operations, and partnerships for groups entering new digital markets or adapting to new technology challenges.
Senior Consultant at Bridge Partners: Since 2022, Andy has also been working as a Senior Consultant at Bridge Partners.1
Previous Roles: Andy's impressive career includes several notable positions:
- Co-Founder & Chief Operations Officer at Les Mills On Demand (2014-2017)
- Director of Nike+ Partnerships at Nike (2011-2012)
- Director of Worldwide Business Development at Xbox (2009-2011)
- Founder and President of The Carson Group (2006-2009)
- International Group Manager at Xbox (1996-2005)
Expertise
Andy specializes in:
- Strategic alliances
- Lean business strategy
- Tech operations
- Customer experience and customer journey
- Product ownership
- Business case modeling
- P&L management
- Deal negotiation
He has applied his expertise across various industries, including fitness, healthcare, wearables, OTT video, SaaS subscriptions, video games, sports leagues, and car manufacturers.1
Education
Andy holds a BA from Indiana University Bloomington and an MBA from Duke University's Fuqua School of Business.1
Languages
He is proficient in German and has native or bilingual proficiency in English.1
Andy Carothers' LinkedIn username is indeed andycar, as mentioned in the query.1