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Andy Batten
Marketing Technology Architect
Andy Batten is a seasoned professional with over 14 years of experience in digital analytics, currently serving as the Senior Director of Marketing Analytics & BI and Managing Director of Red Door Interactive's Denver office.
Throughout his career, Andy has excelled in digital marketing, data strategy, and business intelligence, with a focus on diverse industries including media, telecom, ecommerce, health & fitness, and B2B.
Andy has honed his skills by working with various Fortune 500 companies, overseeing the implementation and integration of tools in the marketing technology landscape.
His expertise spans across a wide range of platforms and tools, including Monetate, VWO, Optimizely, Adobe Target, Unbounce for Conversion Rate Optimization, as well as Adobe Analytics, Google Analytics, KNIME, Tableau, and more for analytics and reporting.
In addition to his technical skills, Andy is well-versed in CRM systems like SalesForce, Marketo, Eloqua, and development languages such as JavaScript, Java, HTML, and PHP.
Andy holds a BS in Business Administration/MIS with an impressive GPA of 3.91 from Adams State College.
He currently manages a team of Analysts at Red Door Interactive, focusing on deriving insights and strategies from various data sources to drive business growth and optimization.
