Andy Baker

Andy Baker is a strategic and commercially adept professional specializing in building successful digitally-led media and information businesses.

He has a strong track record in transforming B2B brands from decline to growth, transitioning from print to digital, advertising to subscriptions, and revamping brand identity.

Andy brings first-class strategic and commercial insights, proficiency in digital technologies, and a talent for team building and leadership.

His expertise includes collaborating with customers for new product development, managing acquisitions, and holding full P&L responsibility.

With industry recognition and accolades, Andy's specialties span strategic clarity, digital media, content, subscriptions, and overseeing start-ups, turnarounds, and integrations.

Educationally, he holds a BA Hons in Politics & Economics from University College, Oxford, and an MBA from IMD, Lausanne, Switzerland.

Andy has held key positions in organizations such as Collingwood Advisory Ltd, Centaur Media Plc, Ascential plc, High50, and Guardian Media Group, with notable achievements in the media industry.