Dundalk Institute of Technology

Federal Institute of science and technolgy,angamaly

Campion School

Marketing Strategist  -  1 Successful exit  -  Many unsuccessful ones  -  Brand Strategy  -  Entrepreneur & Speaker  - 

Skills: School Marketing · Curriculum Development · Tutoring · Guest Lecturing · University Lecturing · Higher Education Teaching · Marketing Education · Learning Outcomes · Information and Communications Technology (ICT) · Teaching

LMETB Skills to Advance

Lecturer in Marketing

At GoPlugable, I wear two hats: as Founder, I steer our vision towards creating a robust EV charging network; as CMO, I craft stories and strategies that connect us with our community. My days involve a mix of big-picture thinking and hands-on marketing, all fueled by a passion for sustainable mobility. It's a journey of challenges, learning, and driving change in the green tech world. #ElectricMobility #GreenTech #LeadershipJourney

GoPlugable EV Charging

Founder & Chief Marketing Officer

Skills: Curriculum Development · Guest Lecturing · Entrepreneurship Education · Higher Education Teaching · Learning Outcomes · Information and Communications Technology (ICT)

Oxford Royale

Business Teacher

Kubicle organizations and individuals solve the costly issue of data literacy, so everyone is ready for the rapidly changing world.

Kubicle

Head of Demand Generation

Generating brand awareness and demand for LinkedIn Marketing Solution for the EMEA region.

LinkedIn

Senior Marketing Manager

From generating MQL's to working with the sales team to build opportunities to hosting events, my role is to lead the marketing efforts and team. Kianda is an award-winning no-code process automation platform helping transform manual and paper-based work into intuitive online applications. With Kianda companies are digitalising their everyday business tasks faster than ever before while reducing costs and eliminating inefficiencies.

We have been working with companies across the globe, accelerating their digital journey with easily built business apps for areas that include approvals, HR, expenses, incident reporting, quality forms, maintenance checklists, compliance, and finance amongst others. For more information visit our website www.kianda.com.

Kianda Technologies

Marketing Manager

Leading the goto market strategy and building the marketing expertise in-house is the mandate I started my assignment here. a 2-year old Edu-tech startup working on giving you real-world skills! In short, we don’t teach our trainees how to write the code, we teach how to build a product. We make them skill able, hirable, and employable in the software development field! Most importantly, we act on a global scale with trainees from more than 15 countries in the world!

Archi's Academy

Marketing Advisor

I set up this company to take on consulting accounts with SMEs based in Ireland. All my clients are inbound leads generated using B2B marketing tactics (mix of events/webinars/emails/ebook etc)  

I work with small and medium businesses in terms of their branding and marketing journey. Check our profile or case studies from the links below.

saltmangotree consulting ltd

Digital Marketing Specialist

Pling Foods is devoted to making delightful and wholesome foods and beverages thus increasing world happiness with healthier snacks, humor and fun.

We want to make customer choices simple by making alternative and healthy Food and beverages

Pling Foods & Beverage Pvt Ltd

Brand Manager & Founder

- Created a community platform: in 3 years set up a community that is 2000 members strong and across 3 cities
- Organized & hosted events: a flawless execution with sponsors and industry speakers, kitchen community events were conducted thrice in a month across 3 cities bringing together 100 attendees and 4-6 speakers per event

The Kitchen Startup & community Initiative

Mentor & Event Host

As a Chief Strategic Officer, my role is to help identify the problems that Clients need to solve so they can build better relationships with their consumers and create stronger more meaningful brands. I work closely with Agency teams and leading research resources to understand how to tap into consumer need in the most motivating way possible. Though every project is different, I believe that all work benefits from focus on clear objectives and results- setting. 

Strategic projects I have led and worked on to strengthen and communicate compelling brand positions include Accor Hotels , JK Tyres , Federal Bank , Audi , 

I also worked hands with the team and client to see thru th eplan being implemented and leading the Client Services Team in the agency, working on digital and social media strategy for clients across numerous industries including retail, entertainment, politics, telecoms and FMCG.

Leading and managing Work In Progress with our Client Services team situated in Kochi, Delhi and Mumbai.
Liaising with our creative team, developers and video team.
Leading clients’ digital brand planning.
Growing accounts.

Specifically:
- Managing a team of ten Account Managers, Bloggers, Community Managers and Executives.
- Facebook, Twitter and YouTube strategy.
- Digital marketing.
- Facebook apps and competitions.
- Competition planning and implementation.
- Social media performance analysis.
- Video production management.

Specialties: Branding, creative briefing, media planning and buying, campaign management, social network marketing and strategy, budgeting, copy writing, client relations, promotional materials, print collateral, proof reading, client financial reporting, Google Analytics, photoshoots, websites, Brand Guardian for a multi-national IT company, social media management, Facebook and Twitter monitoring, video production, online sentiment, PR, music marketing, Facebook apps, video sharing, business development.

The Links India ( saltmangotree marcom previously )

Chief Strategy Officer

As a CEO of Saltmangotree my role transcended from being a senior strategic one, working across the creative, technical and digital content/community departments to working with key strategic stakeholders in the agency to develop the agency's expertise in the areas of technical insights, SEO, influencer strategy, social media listening and digital data mining and was also a key member of the business development team, heavily involved in new business opportunities and pitching.

I also managed the search, social media and content strategy for the agency. The brand's overall positioning and presentation ensured that we generated 70% of the business via inbound leads, headhunting was inbound and also eventually was the main factor in the brand being acquired by the Links France.

Main Tasks:

•	Establish & interpret brand & creative strategies while specialising in channel specific insight & recommendations. 
•	Set & monitor engagement KPIs cross-channel.
•	Perform qualitative, quantitative & desk research to uncover key consumer & user insights.
•	Create consumer journeys to illustrate holistic experience of the creative across paid, owned & earned channels (off & online) 
•	Oversee digital & social strategy and associated analytics for ongoing client work. 
•	Develop client presentations that clearly present a story and demonstrate strategic thinking 
•	Work closely with creative teams to ensure final deliverables are in line with connection strategy
•	Co-ordinate inter-agency teams to ensure all elements of the communications are in-sync. 
•	Spearhead optimisation, revising creative strategies based on performance

Achievements :
- Managed inbound business leads with 70% of successful signups
- Acquired clients like Liberty Mutual , Federal Bank , JK Tyres , Fortis , Ranbaxy  Accor hotels for the agency
- Build the agency culture to ensure in bound HR tactics 
- Successfully mediated a acquisition/merger deal with the French group

CEO & Founder

an NGO dedicated towards training & placing under privileged kids & giving life to their future.

Colors of Future Educational & charitable Trust

Founder

Worked with retail brands to create loyalty program and acquire new set of customer though brand activations.

TBS Concept Marketing Services(P) Ltd.

Co Founder & Director-Operations & Concepts

Create visual content for a youth television channel and anchor couple of them. Experiences working in front of camera and behind the camera.

Andrine Mendez