Andrey Novikov

Andrey Novikov is the LATAM Regional Lead at Unlimint, a fintech company that specializes in payment solutions. He has been instrumental in driving the company's expansion efforts in Latin America, particularly through the launch of localized acquiring services in Mexico, which aim to address the unique challenges faced by merchants in the region.123

Professional Background

Prior to his role at Unlimint, Novikov served as the Vice President at Qiwi, a prominent Russian payment service provider, for over a decade. His experience in the payments industry has equipped him with valuable insights into market dynamics and consumer behavior, particularly in emerging markets like Latin America.15

Contributions to Unlimint

Under Novikov's leadership, Unlimint has focused on providing comprehensive payment solutions that cater to both international and domestic e-commerce players. He emphasizes the importance of offering a wide range of payment options, including installment payments and alternative methods, which are crucial for capturing market share in a region where traditional banking services are often limited.124 Novikov has highlighted that about 60% of e-commerce transactions in Latin America are made using installment plans, showcasing the need for flexible payment solutions.3

Vision for Latin America

Novikov's vision for Unlimint involves creating a robust ecosystem that can adapt to various regional needs and regulatory environments. He aims to ensure that merchants can provide their customers with a seamless payment experience, thus positioning Unlimint as a key player in the rapidly growing Latin American e-commerce market.23

In summary, Andrey Novikov is a seasoned professional in the fintech space with a strong focus on expanding Unlimint's footprint in Latin America by addressing local market needs and enhancing payment accessibility for merchants and consumers alike.