Andrey Kuteynikov, a master of international affairs and business, is the founder and CEO of Direct Dairy Holding b.v. with a track record of successful ventures such as Interpharma and Merck Group. Kuteynikov has hacked the milk production cycle by integrating milking robots and group milking systems with pasteurization, filling, and sorting. This fully-automatic system can process mixed milk from group milking systems and individual milk from milking robots within 15-20 minutes upon milking, and consumers can trace their milk to a specific milking session of a cow and see the full profile of the cow and its farm on their smartphones. Kuteynikov's DirectFlow™ mini-dairy and DirectDairy™ system are designed as fully-automatic plug-and-play systems that do not require any extra labor at farms.