Andrew Way

Andrew Way is the Chief Marketing Officer at Jackson Hole Mountain Resort, a position he has held since August 2022. In this role, he is responsible for overseeing the resort's marketing strategies and initiatives, contributing to its growth and brand recognition in the competitive outdoor recreation industry.1

Professional Background

Previous Roles::

• Vice President of Marketing at Jackson Hole Mountain Resort (August 2022 - Present)
• Managing Director, North America at Orange Line, a global digital marketing agency (July 2014 - August 2022). Here, he worked with notable brands such as Amazon and Expedia, focusing on performance marketing and digital strategy.1
• Founder & Principal Consultant at SouthSwell Marketing (January 2008 - June 2013), where he provided strategic marketing consulting for various companies, including Nike Soccer North America.1

Education:: Andrew holds a Bachelor of Arts in Communications from the University of Montana, which has equipped him with skills beneficial for his marketing career.1

Skills and Expertise

Andrew Way is recognized for his expertise in:

• Digital marketing
• Performance marketing
• Brand development
• E-commerce strategy

His diverse experience across different sectors allows him to implement innovative marketing strategies that enhance customer engagement and drive revenue growth for Jackson Hole Mountain Resort.1