Andrew Videira

Andrew Videira is a passionate, creative, and driven marketing executive with a proven track record of success in leading business growth for top skincare, cosmetics, and beauty brands.

He has extensive experience across various distribution channels including mass, direct response, speciality stores, department stores, and home shopping networks with a keen focus on detail and in-market execution.

His skill set encompasses traditional marketing, product development, and a strong digital expertise covering influencer marketing, social media channels, and e-commerce platforms.

Andrew excels at building and nurturing relationships to establish trust and foster connections with both internal and external stakeholders.

Education-wise, he holds a Master of Arts (MA) degree in Cosmetics and Fragrance Marketing and Management with a stellar 4.0 GPA from the Fashion Institute of Technology, and a BA in Marketing, International Business, and Japanese with a 3.9 GPA from Quinnipiac University - School of Business.

With a solid professional background, Andrew has held key roles such as Chief Marketing & Product Officer at LUMINESS, VP Marketing Strategy at Federici Brands LLC, Head of Marketing for Eucerin, Aquaphor & Basis Skincare at Beiersdorf, Senior Brand Manager for Eucerin Face Care & Medical Marketing North America at Beiersdorf, Brand Manager for Eucerin Skincare at Beiersdorf, Associate Product Manager for Eucerin US Skincare at Beiersdorf, and Operations Planner for Nivea Lipcare, Basis, Eucerin, and Aquaphor at Beiersdorf.