Andrew Hartshorn

Andrew Hartshorn is the Chief Marketing Officer (CMO) at Nature's Way, a company that produces vitamins and supplements.12 He is passionate about building teams that build brands and focuses on accelerating growth.2

Professional Background

Hartshorn plays a key role in Nature's Way's marketing strategies and brand initiatives. He has been involved in several notable campaigns and partnerships:

Nature Finds A Way Campaign:: Hartshorn was instrumental in launching the "Nature Finds A Way" campaign, which aimed to reconnect modern consumers with the Nature's Way brand on an emotional level. The campaign highlighted the problem-solving power of nature, drawing inspiration from the company's origin story.1

Children & Nature Network Partnership:: Hartshorn announced Nature's Way's partnership with the Children & Nature Network, sponsoring the 2023 Vitamin N Challenge. This initiative encourages people to spend more time in nature.35

Marketing Philosophy

Hartshorn emphasizes the importance of nature in Nature's Way's brand identity and product development. He has stated, "We're excited to launch a campaign that sets out to reconnect with today's modern consumers on an emotional level, and really lean into how the problem-solving power of nature inspired our brand".1 This approach aligns with the company's focus on harnessing nature to nourish human potential.

Location and Contact

Andrew Hartshorn is based in Boulder, Colorado.4 His LinkedIn profile can be found under the username andrew-hartshorn-0b49646.2