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Andy Row
Senior Category Manager and Senior Business Leader - Connecting people with products and solutions.
Professional Background
Andrew Row is a highly accomplished senior leader in the Consumer Packaged Goods (CPG) sector, boasting a substantial record of driving growth through profitable, margin-accretive category opportunities. His work spans across various segments of CPG Manufacturing, Commercial Distribution, and Retail organizations, showcasing his broad experience in Category Management, Marketing, Product Management, and Sales Operations. Notably, Andrew's international exposure to customers, vendors, and Strategic Business Units (SBUs) within diverse organizational structures—including publicly traded multi-nationals, privately owned companies, and family-owned enterprises—enables him to bring a wide-ranging perspective to his work.
With a grounded yet audacious approach, Andrew leverages comprehensive data analysis and transcends traditional methodologies to break away from the status quo. His strategic mindset is complemented by a dedication to rolling up his sleeves and executing tactical plans that are essential for achieving business objectives. He excels at creating dramatic and positive impacts in every role he undertakes, ensuring consistent enhancement in operational efficiencies and category profitability.
Education and Achievements
Andrew Row holds a Bachelor of Arts (BA) degree in Business Administration and Management from Indiana University South Bend. This educational foundation equipped him with essential business acumen and managerial skills that he has carried throughout his vibrant career. Additionally, he pursued studies in Design and Visual Communications, as well as Photography, at Purdue University. This diverse educational background contributes to Andrew's innovative thinking and creative approaches to problem-solving in the fast-paced CPG industry.
His career has seen a remarkable trajectory, with pivotal roles in esteemed organizations. As a Category Manager at WESCO Distribution, Andrew finessed his skills in category management by driving strategic initiatives that enhanced profitability and market positioning. Previously, he served at Anixter, firstly as a Category Manager and later as the Strategic Supplier Relations Manager, where he navigated complex supplier dynamics to foster beneficial partnerships.
In his role as Senior Product Category Manager at ADI Global Distribution, Andrew was instrumental in overseeing product lines and ensuring that strategic objectives were met through meticulous category management. His tenure at DSI Systems Inc. is particularly noteworthy as he held multiple positions, including Category Manager/Product Manager and Senior Merchandise Manager, allowing him to cultivate a robust knowledge base across various facets of product management.
Andrew’s international experience as an International Sales Manager at Deflecto Corporation, coupled with his expertise in product management at Technicolor, have further solidified his stature in the industry. This extensive experience has not only afforded him a global perspective but also a keen understanding of the intricate dynamics of market development across different regions.
Achievements
Throughout his career, Andrew has been known for his significant contributions, including successful product launches and the growth of multi-million-dollar categories. His hands-on approach to Category Management, blended with expertise in marketing, strategic planning, branding, and vendor management, allows him to exceed trends and create standout outcomes.
Beyond his professional accolades, Andrew is an adventurer at heart. He describes himself as a quasi-adrenaline junkie, relishing the thrill of seeking remarkable experiences—both professionally and personally. Whether it’s spearheading the launch of a new category or taking on exhilarating activities like ziplining “El Monstruo,” he believes that the journey is as significant as the destination. This philosophy translates into his work ethic, driving him to fully engage in experiences that foster growth and development.
Andrew's strategic execution and dynamic leadership continue to yield transformative impacts across the organizations he collaborates with. His commitment to excellence and passion for transforming insights into actionable strategies makes him a valuable asset in the competitive field of Consumer Packaged Goods.
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Professional Background, Education and Achievements, Achievements