Andrew Pawlak

Andrew Pawlak is the CEO and Co-Founder of rebel iQ, a digital marketing platform focused on the mortgage industry. He has over 20 years of experience in digital marketing, particularly in conversion optimization and customer acquisition strategies.

Career Background

• rebel iQ: Founded in 2011 (originally as leadPops), the company specializes in developing end-to-end digital customer acquisition solutions for mortgage originators and referral partners. Under Pawlak's leadership, rebel iQ aims to optimize marketing revenue and enhance customer lifetime value through innovative strategies and tools.145
• Previous Roles: Before establishing rebel iQ, Pawlak co-founded 220 Group LLC, where he significantly grew the client base and revenue. He also held sales positions at various startups, demonstrating his expertise in sales and marketing from an early age.35

Vision and Approach

Pawlak emphasizes a shift away from traditional lead generation methods, advocating for a more strategic approach that focuses on Marketing Revenue Optimization (MRO) and creating diverse revenue streams. His philosophy centers on leveraging technology to enhance customer engagement and streamline the acquisition process.12

Personal Insights

Andrew is known for his rebellious spirit in business, often challenging the status quo within the industry. He has expressed a commitment to helping clients navigate the complexities of digital marketing in the mortgage sector.13

For more details about his professional journey, you can find him on LinkedIn under the username andrewpawlak.