Andrew Partridge

Andrew Partridge is the Chief Executive Officer and co-founder of Anime Limited, a British anime distribution company based in Glasgow, Scotland. Here are some key points about his career and achievements:

Background and Education

Andrew Partridge holds an MA in Linguistics and Artificial Intelligence and an MSc by Research in Linguistics from the University of Edinburgh.1

Career

• Anime Limited: Founded in 2012, Anime Limited focuses on distributing anime titles in the UK, France, and other European markets. The company is known for its collector-style home video releases, theatrical distributions, and digital strategies. Partridge has been instrumental in developing the theatrical market for Japanese animation in the UK.123
• Scotland Loves Animation: Partridge is also the founder and current festival director of this non-profit charity, which aims to promote animation throughout the year. The main event of the year is a film festival that raises the profile of theatrical anime in the UK.15
• Previous Roles: Before founding Anime Limited, Partridge worked at Beez Entertainment as the Head of Acquisitions and as a Marketing Consultant. He also served as the UK Business Development representative for Kazé from 2010 to 2013.1

Achievements and Initiatives

• Business Development: Partridge has been involved in various aspects of the anime industry, including business development, theatrical distribution, licensing and acquisitions, digital projects, home video PR and marketing, music releases, events development, and merchandising.1
• Partnerships and Expansions: Under his leadership, Anime Limited has partnered with several companies, including Funimation, Wakanim, and ITV. The company has also launched its own music label, All The Anime Music, and a streaming service called Screen Anime.2
• Notable Releases: Anime Limited has released several notable titles, including Cowboy Bebop, Neon Genesis Evangelion, and Demon Slayer: Kimetsu no Yaiba. Partridge has been involved in various capacities for these releases, often as the Chief Executive Officer or Executive Producer.23

Other Ventures

• Cloud Matsuri: Partridge has organized virtual conventions, such as Cloud Matsuri, which featured guests from various anime-related companies.23
• Community Engagement: He is active on social media and engages with the anime community through platforms like Twitter, where he shares updates and news about Anime Limited and related projects.4

Overall, Andrew Partridge is a key figure in the UK and European anime distribution industry, known for his innovative approaches and dedication to bringing Japanese animation to a wider audience.