<a href="https://www.edsurge.com/news/2021-02-12-overcoming-the-9-problem-new-ways-to-unleash-alumni-social-capital-at-colleges" target="_blank">Overcoming the 9% Problem: New Ways to Unleash Alumni Social Capital at Colleges</a>&nbsp;&nbsp;<font color="#6f6f6f">EdSurge</font>

Overcoming the 9% Problem: New Ways to Unleash Alumni Social Capital at Colleges - EdSurge

<a href="https://news.google.com/__i/rss/rd/articles/CBMidmh0dHBzOi8vd3d3LmVkc3VyZ2UuY29tL25ld3MvMjAyMS0wMi0xMi1vdmVyY29taW5nLXRoZS05LXByb2JsZW0tbmV3LXdheXMtdG8tdW5sZWFzaC1hbHVtbmktc29jaWFsLWNhcGl0YWwtYXQtY29sbGVnZXPSAXpodHRwczovL3d3dy5lZHN1cmdlLmNvbS9hbXAvbmV3cy8yMDIxLTAyLTEyLW92ZXJjb21pbmctdGhlLTktcHJvYmxlbS1uZXctd2F5cy10by11bmxlYXNoLWFsdW1uaS1zb2NpYWwtY2FwaXRhbC1hdC1jb2xsZWdlcw?oc=5" target="_blank">Overcoming the 9% Problem: New Ways to Unleash Alumni Social Capital at Colleges</a>&nbsp;&nbsp;<font color="#6f6f6f">EdSurge</font>

University of Michigan - Stephen M. Ross School of Business

Connecticut College

Alumnifire is the first digital networking platform powered by alumni. It engages members to open doors and create opportunities for one another in the real world and on their own terms. Alumnifire activates grassroots alumni networks of any kind, from big universities to small affinity groups, by unlocking their most powerful and underutilized assets, their members.

Alumnifire

Co-founder & CEO

- Developed and executed strategy to unlock small businesses to drive key success metrics, including engagement, revenue and editorial efficiencies. 
- Created and managed multiple revenue programs, including grassroots marketing initiatives to engage SMBs and features and functionality to empower them. 
-Responsible for organic lead generation and deepening client retention through special programs and services. 
- Launched “Patch Partners,” an on- and offline loyalty program for advertisers, showcasing exclusive content, business intelligence and rewards. 
- Oversaw sales operations, account services and national sales teams during leadership transitions.

Vice President, Revenue & Business Engagement, Patch.com

- Founding member of Patch’s management team. Sold business to AOL in 2009.
- Responsible for building and managing Patch’s original business directory of over 1M local business listings across 850+ communities.
- Hired, trained and led a regional team of 20 full-time staff and 1,500 freelancers. 
- Owned end-to-end business responsibility, including recruiting and training protocol, CMS integration, work assignment, approval and payment.
- Team took 4M+ photos, collected 11M structured data fields, and distributed over 1M pieces of targeted marketing collateral to SMBs.
- Oversaw marketing and business development departments.
- Designed, negotiated and managed multiple business partnerships, including two offshore staffing relationships.

Patch.com

Vice President, Directory & Development

CBS College Sports Network (formerly College Sports Television or “CSTV) is a multi-platform media brand which includes a digital cable/satellite tv network, website, collegesports.com, and a network of websites operated for the athletic departments of 215 colleges and universities. CSTV was acquired by CBS in 2008.

Andrew Margie