Andrew Lacanienta

Andrew Lacanienta is an experienced professional in the field of experience design and management. He served as an Assistant Professor in the Department of Experience Industry Management at California Polytechnic State University-San Luis Obispo from December 2018 to January 2022.1 During his tenure, he conducted research on physical space design, the theory of structured experiences, co-creation, memorability of experience, and provocation.1 He also taught courses on Experience Design, Customer Experience, and Strategic Experience Design.1

Currently, Lacanienta holds the position of Associate Director of Strategy at George P Johnson Experience Marketing, a role he assumed in April 2024.1 In this capacity, he focuses on crafting intentional experiences and impactful brand engagements, collaborating with cross-functional teams to elevate projects through strategic thinking and creative ideation.1

Prior to his current role, Lacanienta worked as a Senior Strategist at the same company from February 2022 to April 2024, where he specialized in curating transformative experiences for clients such as Salesforce's Dreamforce, Trailblazer DX, Tableau conference, and Connections.1

Lacanienta's academic background includes roles as a Research Associate at Texas A&M University and a Research Assistant at both Texas A&M University and Brigham Young University.1 His research interests encompass experience design, the theory of structured experiences, co-creation, and recreation.2

With 321 citations on Google Scholar, Lacanienta has established himself as a notable contributor to the field of experience design and management.2