Andrew Kamphuis

Andrew Kamphuis is the founder and president of Commerce7, a leading direct-to-consumer sales platform for wineries.12 He has extensive experience in the computer software industry, particularly in e-commerce and technology development for the wine sector.24

Career Background

Andrew has been involved in software development for most of his professional life, with a particular focus on e-commerce and web technologies.2 His career in the wine industry technology space spans nearly two decades.1 Some key highlights of his career include:

• In the mid-2000s, he was the first programmer/developer at eWinery Solutions (now VinSuite).2
• In 2008, he founded Vin65, a commerce and point-of-sale platform for wineries, which grew to serve over 700 wineries by 2012.2
• He sold Vin65 to WineDirect in 2012 and became the CEO of WineDirect.2
• In 2014, he became the President of WineDirect, overseeing WineDirect Fulfillment, Vin65, and WineDirectOutbound (the company's telesales branch).2
• He left WineDirect in January 2016 for a brief "retirement" in Costa Rica.2
• Subsequently, he founded Commerce7, where he currently serves as President and Developer.2

Expertise and Skills

Andrew Kamphuis is known for his expertise in:

• E-commerce and technology development
• Direct-to-consumer (DTC) sales solutions for wineries
• Customer experience optimization in the wine industry
• Business development, particularly in SEO, sales, marketing, and digital marketing24

Commerce7

Under Andrew's leadership, Commerce7 has become a prominent player in the wine industry's technology sector. The company specializes in providing wineries with tools to enhance customer experiences across various channels, including POS, e-commerce, reservations, CRM, club management, and payments.2

Andrew's vision for Commerce7 is to empower wineries to create better shopping experiences, focusing on customer-centric approaches that drive loyalty, customer happiness, and ultimately, sales and profit.3