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Andrew Hochradel
Creative Director & Marketing Manager
Andrew Hochradel is a content strategist at Adobe who specializes in graphic design and brand identity. He joined Adobe in January 2022 to help develop and grow the daily creative challenges on Adobe Live.4
As a content strategist, Hochradel leverages his expertise in graphic design and public relations to create engaging content for Adobe's platforms. He has worked with major brands such as Southwest Airlines and Adobe itself.1
Hochradel is particularly skilled in using Adobe's creative tools, including:
- Adobe Express
- Adobe Firefly
- Illustrator
- Photoshop
He frequently demonstrates how to use these tools, especially focusing on AI-powered features for content creation.2 Hochradel is known for sharing techniques on:
- Generating text effects and images using everyday language
- Creative lettering and typography powered by generative AI
- Ideation and creativity boosting for teams
In addition to his role at Adobe, Hochradel is an Adobe Live contributor, where he hosts sessions and workshops on topics like creating brand templates in Adobe Express.6 He also participates in "Office Hours" sessions, providing guidance and tips to other creatives.58
Hochradel's background includes studying graphic design and public relations, as well as managing and art directing multiple campus-wide publications.3 His work as a brand identity designer focuses on creating visual systems that are sustainable, innovative, and engaging.7
