Suggestions
Andrew Heltzel
Chief Commercial Officer, Xanterra Travel Collection, part of The Anschutz Corporation
Professional Background
Andrew Heltzel is an accomplished marketing professional with over 15 years of experience in both domestic and international markets. He has developed an impressive reputation for his ability to deliver revenue growth through strategic planning and execution. Andrew's career has included notable roles across various industries, including Travel and Hospitality, Luxury Real Estate, and Healthcare. His proven track record demonstrates his capability to drive exceptional results, even during challenging economic cycles, showcasing his adaptability and strategic mindset.
Currently, Andrew serves as the Chief Commercial Officer at Xanterra Travel Collection, where he leads the organization in crafting marketing strategies that resonate with their target audience and generate significant business growth. Previously, he held the essential role of Corporate Director of Marketing, CRM & Analytics at the same company, where he focused on integrating customer relationship management with innovative marketing strategies to optimize customer engagement and satisfaction.
Education and Achievements
Andrew's educational background includes a Bachelor of Science degree in Marketing from Penn State University, where he developed a solid foundation in marketing principles and practices. Further enhancing his knowledge and skills, he pursued a Certificate in Database Marketing at Regis University, which enabled him to master data-driven marketing strategies, further positioning him as a forward-thinking marketer.
Throughout his career, Andrew has accumulated a wealth of experience in various marketing roles. His professional journey has included significant positions such as Sr. Account Director at Atlas Advertising, where he oversaw client relationships and guided comprehensive marketing campaigns. He also served as the Manager of Marketing at Intrawest, where he led initiatives to elevate brand visibility and market reach. His role as Director of Sales and Marketing at both Sunlight Mountain Resort and Livewire International has equipped him with invaluable insights into the intricacies of hospitality and real estate marketing.
Notable Achievements
Andrew’s specialization spans a broad array of marketing disciplines, including:
- Marketing Strategy and Execution: Andrew is known for his ability to develop and implement effective marketing strategies that align with organizational objectives.
- CRM and Marketing Automation: His expertise in customer relationship management and automation allows Andrew to streamline marketing efforts and enhance customer engagement.
- Customer Journey Mapping: He excels at mapping out customer journeys to personalize marketing efforts, which is critical in today’s data-driven marketing landscape.
- Data Analysis and Segmentation: Andrew leverages data analysis to segment audiences effectively, ensuring that marketing messages are targeted and relevant.
- Lead Generation and Nurturing: His skill in nurturing leads through the sales funnel has resulted in increased conversion rates and customer loyalty.
- Campaign Planning and Measurement: He has a strong focus on planning and measuring the effectiveness of campaigns to continuously improve strategies and outcomes.
Andrew’s capability in media buying, brand standards, project, and agency management across all marketing sectors, including digital and interactive media, creative, and PR, further underscores his versatility and breadth of expertise in the marketing domain. His strategic approach and dedication to his craft sets him apart as a leader in his field, consistently driving results that elevate organizational performance and enhance brand reputation.
Andrew Heltzel's rich experience, combined with his comprehensive educational background, positions him as an influential figure in the marketing landscape. His commitment to excellence and innovation continues to inspire his colleagues and contribute to the success of the organizations he serves. Through his leadership, Andrew is not only shaping the future of marketing at Xanterra Travel Collection but also making a significant impact within the broader marketing community.