Andrew Guldman

Andrew Guldman is a Principal Engineer at Craft Education System, a position he started in January 2023.3 He has extensive experience in the tech industry, particularly in the field of product customization and configuration.

Professional Background

Prior to joining Craft Education System, Guldman was the CEO of ConfigureID, a market-leading online product configuration platform.24 In this role, he worked with major brands such as Louis Vuitton, Timberland, Reebok, The North Face, Kendra Scott, Pandora, and Michael Kors to implement product customization solutions.

Expertise

Guldman is considered a pioneer in online product configuration, with over 15 years of experience in the field.2 His expertise includes:

• Product customization strategies
• E-commerce solutions
• Software engineering and architecture

Current Role

As a Principal Engineer at Craft Education System, Guldman likely applies his technical expertise and leadership skills to develop and improve educational technology solutions. His LinkedIn profile indicates that he is based in Truckee and has over 500 connections in his professional network.1

Publications and Thought Leadership

Guldman has authored articles on product customization and e-commerce strategies. In these publications, he discusses:

• The importance of product customization in building customer loyalty
• Strategies for brands to differentiate themselves in a competitive e-commerce landscape
• The potential for customizable products to generate higher margins for businesses

His insights demonstrate a deep understanding of both the technical and business aspects of product configuration and e-commerce.24