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Andrew Goodman
Senior Partner at McKinsey & Company
Andrew Goodman is an innovative technology and media executive with over 20 years of experience in leading profitable growth within Fortune 500 digital, media, entertainment, and communications companies.
He is a creative entrepreneur known for building cutting-edge digital product lines and driving top-line performance through market-leading technology solutions.
Andrew excels as a skilled negotiator, securing high-stakes deals, engineering partnerships, and distribution rights agreements with budgets exceeding $2 billion.
With a deep understanding of emerging technologies, he identifies opportunities across media, communications, and device ecosystems through various distribution channels.
As a proven cross-functional leader, Andrew coaches and coordinates teams spanning finance, PR, legal, marketing, and operations, balancing intricate partnership details with big-picture strategic thinking.
Backed by an MBA in Finance, he is experienced in M&A advisory, partnering with corporate leadership to structure and execute bolt-on acquisitions and strategic mergers, successfully navigating companies through disruptive transitions and rapid technology changes.
Among his professional achievements are leading AT&T's HBO Max distribution and go-to-market plan, launching early streaming video services, creating industry-first wireless/video bundles, and advising on AT&T's acquisition strategy.
He oversaw content licensing for the vMVPD DIRECTV Now launch, negotiating to clear nearly all national network groups before launch and securing Big 4 locals in over 95% of US TV households within 18 months.
Andrew facilitated AT&T's acquisition of DIRECTV, managing team integration and ensuring post-acquisition cooperation and cultural alignment.
He also secured over $50 million in recurring annual co-op marketing funds and incentives for creating offers, promotions, and advertising campaigns with content licensing and distribution partners.
His specialties include strategic partnerships, business development, negotiations, team leadership, financial analysis, M&A, product innovation, go-to-market strategy, marketing, digital media, technology, and more.
Andrew Goodman holds an MBA in Finance from Columbia Business School and a BA in Political Science and Theater, magna cum laude, from Amherst College.
His professional experience includes roles such as Vice President and Head of Digital Content Partnerships at DIRECTV, as well as positions at AT&T, Deloitte Consulting, Endeavor, and DreamWorks Animation.
