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Andrew Gilligan
Experienced Football Executive
Andrew Gilligan is the Director of Fan Experience Analytics & Insights at City Football Group, a position he has held since January 2023. Prior to this role, he served as the Head of Research & Insights at the same organization from January 2010 to December 2022. In his current role, Gilligan is responsible for leveraging analytics to enhance the fan experience and drive insights that inform strategic decisions within the group.12
Gilligan has over 15 years of experience in consumer marketing, particularly within the sponsorship, sports, and fast-moving consumer goods (FMCG) sectors. His expertise includes consumer research, product development, and innovation, which he applies to optimize the fan engagement strategies of City Football Group. He has played a significant role in initiatives like the Start-up challenge, aimed at fostering innovation in the fan experience.1
His academic background includes a Master of Business Administration from the University of Liverpool, which supports his leadership in crafting innovative research methodologies and conducting rigorous data analysis.
