Andrew Finlayson

Andrew Finlayson is the EVP Digital and Social Media Strategies at SmithGeiger, a media research and strategy firm based in Westlake Village, serving the media industry and Fortune 500 companies.

Andrew has extensive experience in Branding, Online Video, Broadcast Networks, Local and Cable TV Stations, Major Studios, Online Networks, and more, having worked with major companies like ABC, BBC, and CBS.

His expertise lies in understanding consumption patterns, engagement levels, and identifying key touch points to optimize user experiences, especially in video content and social engagement.

At SmithGeiger, Andrew helps companies achieve success through higher ratings, improved ROI, increased market share, stronger brand identity, and sustainable growth, using unique research methodologies to drive strategic transformations.

Andrew's specialties include content discovery, digital leadership, marketing content, engagement strategies, SEO, and data analysis, with a focus on solving problems through metrics, analytics, and technology.

His approach to projects involves asking the right questions to bring about positive outcomes, reflecting his expertise as the author of 'Questions That Work', a book on the power of effective questioning.

Education-wise, Andrew is a Stanford University Knight Fellow, with a background that includes roles at News Corporation, Fox Television Stations, LiveNewsCameras.com, and various news director positions.

Through his leadership at SmithGeiger, Andrew Finlayson continues to drive growth, audience engagement, and successful media strategies for companies in the ever-evolving digital landscape.