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Andrew Finlayson
Experienced Recruiting Senior
Andrew Finlayson is an experienced media executive and strategist currently serving as the Executive Vice President (EVP) of Digital Media Strategies and AI at SmithGeiger, a custom media research and strategy firm headquartered in Westlake Village, California.1
Professional Background
Andrew's career spans various aspects of digital media, journalism, and technology. His expertise includes:
- Content discovery and distribution
- Digital leadership
- Video streaming and online video
- Marketing content and influencer strategies
- Data analysis and metrics
- Artificial intelligence and its applications in media
Current Role
At SmithGeiger, Andrew focuses on helping storytellers grow their impact by leveraging:
- Generative AI and Large Language Models (LLMs)
- Synthetic media
- Audience insights
- OTT/Streaming technologies
- Mobile strategies
- Revenue optimization
- Analytics and metrics
His approach emphasizes using data analysis, media planning, and responsible AI to solve problems and drive results for clients.1
Previous Experience
Andrew's career includes several notable positions:
- Knight Fellow at Stanford University (2009-2010): Researched digital media topics including geolocation, video streaming, and early AI developments that would impact content creators.1
- Consultant at News Corporation (2009-2010): Led innovation and collaboration efforts through internal social media.1
- Director of Online Content & Business Development at Fox Television Stations (2009): Focused on digital media, content distribution, and partnerships.1
- Co-founder and Head of News Content Acquisition at LiveNewsCameras.com (2008-2009): Developed an innovative live streaming video platform.1
Expertise and Approach
Andrew is known for his ability to ask effective questions, a skill he has honed as the author of "Questions That Work," published by Harper Collins and translated into four languages.1 He applies this questioning approach to help clients realize new possibilities and drive better results in their media strategies.
