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Andrew Cullis
General Manager, Brand and Communications at Toyota Motor Europe
Professional Background
Andrew Cullis is a seasoned marketing professional with extensive experience in the automotive industry. His journey through various significant roles in renowned automotive companies has equipped him with a wealth of knowledge and proficiency in areas such as Marketing Management, Digital Strategy, and Negotiation. Andrew's career spans several high-profile positions, where he has played a pivotal role in shaping brand strategies and driving marketing excellence.
Having held the position of General Manager for Brand and Communications at Toyota Motor Europe, Andrew has been influential in crafting marketing campaigns that resonate with diverse audiences across the continent. His strategic approach to marketing and brand development has helped Toyota enhance its visibility and presence in a highly competitive automotive landscape.
Prior to his current role, Andrew served as the Marketing Director at Toyota (GB) plc, where he was instrumental in rolling out innovative marketing initiatives that aligned with the brand’s overall objectives. His leadership at Toyota has been marked by a commitment to excellence and a deep understanding of market dynamics.
Before joining Toyota, Andrew was the Head of Marketing at SKODA UK. This position allowed him to further refine his skills in brand positioning and consumer engagement, developing marketing strategies that contributed to SKODA's growing reputation in the UK market. His tenure as Marketing Director at Hyundai Motor UK further showcases his ability to drive successful marketing campaigns for leading automotive brands.
Andrew’s career also includes a significant role as Head of Product and Brand Strategy at Citroen, where he was responsible for overseeing product development and enhancing brand identity. His expertise in product management has been demonstrated in various capacities, including his time as Group Product Manager for Small & Compact Cars at Vauxhall Motors Ltd.
In his earlier career, he held multiple positions at Vauxhall Motors, where he gained valuable experience in product PR and brand management. As the Brand Manager for notable models such as Astra, Zafira, and VX220, Andrew’s insights and strategies contributed to their market success and established strong connections with consumers.
Education and Achievements
Andrew Cullis holds a Bachelor of Arts with Honours in Geography from Aberystwyth University. His studies encompassed areas like human geography, history, economics, and politics, providing him with a robust understanding of socio-economic factors that influence market trends and consumer behavior. This educational background has been instrumental in shaping his strategic approach to marketing within the automotive sector.
Over the years, Andrew has received recognition for his contributions to the automotive marketing field, including awards for innovative marketing campaigns and exceptional leadership. His ability to adapt to changing market conditions and leverage digital strategies has set him apart as a thought leader in the industry. Andrew's commitment to continuous learning and professional development ensures that he remains at the forefront of marketing innovations.
Achievements
- General Manager, Brand and Communications at Toyota Motor Europe: Spearheaded comprehensive brand strategies that enhanced visibility and consumer engagement in multiple European markets.
- Marketing Director at Toyota (GB) plc: Developed and executed marketing initiatives that significantly boosted brand awareness and market share.
- Head of Marketing at SKODA UK: Played a key role in the brand's transformation and growth, implementing targeted marketing strategies.
- Marketing Director at Hyundai Motor UK: Drove successful marketing campaigns that increased the brand's appeal among UK consumers.
- Head of Product and Brand Strategy at Citroen: Oversaw significant product launches and brand positioning efforts, enhancing market presence.
- Group Product Manager at Vauxhall Motors Ltd: Managed product lines effectively, contributing to overall business success.
- Brand Manager for Astra, Zafira, and VX220 at Vauxhall Motors Ltd: Developed marketing strategies that connected with target audiences and drove sales.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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