Andrew Codispoti

Andrew Codispoti is the Co-CEO of Goodlife, a position he has held since January 2014.12 He is based in New York, New York, United States.1

Professional Experience

• Co-CEO at Goodlife (January 2014 - Present)1
• Managing Partner at Trident Capital Partners (March 2012 - Present)1
• Director at Dahlman Rose & Co. (December 2005 - January 2012)12

Education

Codispoti attended Boston College - Carroll School of Management from 1998 to 2002.12

Business Approach

Under Codispoti's leadership, Goodlife has adopted a focused product strategy:

• Adheres to a 70-20-10 rule for inventory management4
• 70% of inventory consists of core products, primarily T-shirts
• 20% includes popular but not yet core products
• 10% is reserved for new, experimental items

This approach has resulted in:

• A high repeat purchase rate of nearly 60%
• A low return rate of 8%, compared to the industry average of 16%4

Codispoti has also implemented strategies such as:

• Maintaining wholesale partnerships, particularly with Nordstrom4
• Launching a subscription model called T-shirt Club4
• Expanding into physical retail spaces as a cost-effective customer acquisition channel3

He emphasizes the importance of building brand equity and customer loyalty over rapid, unsustainable growth.4