Andrew Choi

Andrew Choi is a prominent figure in the Web3 and cryptocurrency space. He is the founder and CEO of SuperNormal, a leading NFT brand that has gained significant traction in the industry.13 SuperNormal, also known as Zipcy SuperNormal, features intricately drawn avatars created by South Korean illustrator Yang Se Eun, which have become some of the hottest NFTs on the market.1

Professional Background

Andrew Choi has an impressive career in the tech industry:

• Founder and CEO of SuperNormal: Under his leadership, SuperNormal has become the largest Web3 brand in Korea, generating over $100 million in trading volume and $12 million in gross revenue annually.3

• Tech Lead at Coinbase: Prior to his current role, Choi worked as a Tech Lead at Coinbase, one of the largest cryptocurrency companies in the United States.25

• Software Engineer at Microsoft: Before entering the cryptocurrency space, Choi worked as a Software Engineer at Microsoft.5

Entrepreneurial Ventures

In addition to SuperNormal, Choi is involved in other entrepreneurial activities:

• General Partner at Factorial Funds: He serves as a GP at Factorial Funds, further expanding his influence in the Web3 space.4

• Co-founder of Beige: Choi is also the CEO and Co-founder of Beige, though details about this venture are limited.6

Expertise and Influence

Andrew Choi is recognized as an expert in the NFT and cryptocurrency space:

• He has been featured on Tatler TV: Meta Versed, where he shared insights on how NFTs are reshaping the way we live.1
• Choi has discussed the value of NFTs, explaining how projects like SuperNormal capture emotion and create personal connections with their audience.1

Andrew Choi's diverse experience in tech giants like Microsoft and Coinbase, combined with his success in the NFT space with SuperNormal, positions him as a notable figure in the intersection of technology and digital assets.