Andrew Black

Andrew Black is the Founder and Managing Partner of BrandProject LP, a venture studio and venture capital firm that he established in September 2012.1 Based in Toronto, Canada, Black has over 10 years of experience leading BrandProject, which focuses on making seed stage and follow-on investments in consumer brands.12

Career Highlights

Before founding BrandProject, Andrew Black had an impressive career in prominent consumer-focused companies:

• Virgin Mobile: Founder and CEO (2004-2009)1
• LEGO: President, Americas (2001-2003)1
• Nike: General Manager, USA (1997-2001)1
• Dr Pepper Snapple Group: VP Marketing USA (1990-1997)1
• Colgate Palmolive: Brand Manager (1984-1987)1

BrandProject LP

Under Black's leadership, BrandProject has achieved significant success:

• Invested in over 30 brands2
• Supported companies that have raised over $600 million in follow-on funding2
• Helped create over $4 billion in enterprise value2
• Achieved a 42% rate of portfolio companies led by women2
• Saw 80% of their 2013-2020 portfolio companies raise Series A rounds or beyond2

Investment Philosophy

Black and his team at BrandProject focus on partnering with visionary founders to build, accelerate, and scale consumer brands.2 They offer support across three key stages:

1. Incubation: Investing $500K to $2M in new businesses
2. Acceleration: Investing $750K to $2M in pre-seed and seed stage brands
3. Scaling: Providing $1M to $5M in growth capital for Series A brands2

Andrew Black's approach to investing and supporting founders is inspired by his experiences working with visionary leaders like Sir Richard Branson, Nike's Phil Knight, and LEGO's Kjeld Kristiansen.2