Andrew Benin

Andrew Benin, Co-founder and CEO of Graza

Andrew Benin is the co-founder and CEO of Graza, a Brooklyn-based olive oil company that has seen rapid growth since its launch in 2022. Benin, a 31-year-old first-generation American, founded Graza after a trip to Spain where he tasted high-quality, freshly pressed olive oil and was inspired to share it with others.13

Career Background

• Graduated from Binghamton University in 2013 with a Bachelor's degree in International Business and Management2
• Worked at various startups including Warby Parker, Casper, Oura, and Magic Spoon prior to founding Graza2
• Staged at Michelin star restaurant Gramercy Tavern in 2018 which further fueled his passion for food1

Founding Graza

• Benin brought freshly pressed Spanish olive oil back to New York and shared it with chef Michael Anthony, who suggested making it accessible to more people1
• Graza was founded in October 2020 with the mission of providing high-quality olive oil at an affordable price point1
• The company uses Picual olives grown in Jaén, Spain and packages the oil in distinctive green squeeze bottles13

Graza's Success

• Graza launched in January 2022 and sold out of inventory within a day1
• By 2024, Graza is projected to exceed $48 million in total gross sales1
• The company is now available in over 3,000 stores across the U.S. in addition to online sales3

Benin's innovative approach to packaging and marketing has helped make Graza a standout brand in the olive oil industry. With a focus on quality, affordability, and accessibility, Graza has found success in a relatively short period of time under Benin's leadership.