Andrew Baron

Andrew Baron is a prominent figure known for his pioneering work in establishing new markets through innovative products. He is the founder of Rocketboom, the first large-scale online video content product that played a significant role in the democratization of moving images. Additionally, he is the founder of Know Your Meme, a leading online resource for the study of memes and viral spread.

In his role at Rocketboom, Andrew served as the Creator, Chief Executive Officer, Product Designer, and Chief Creative Officer. He successfully took the concept from idea to prototype, bootstrapping its launch and dominating the online video industry for nearly a decade. Rocketboom received accolades such as Forbes' 'Best of The Web' and Time's 'The Best in The Online World,' along with winning prestigious Streamy and Webby awards. The product's impact was widespread, with mentions in The New York Times, Washington Post, Techcrunch, and various social media platforms.

Notably, Andrew Baron was the first to bring internet content into home TVs on a large scale, garnering the attention of industry giants like Steve Jobs, who chose Rocketboom twice as a rollout partner during significant product launch events, including the video iPod and Apple TV.

At Know Your Meme, Andrew held various key positions, including Creator, Chief Executive Officer, Chief Product Designer, and Chief Creative Officer. He initiated the spin-off product, managed its development from the ground up, and steered it to become a top 400 site in the US with an active user base of 7 million uniques per month.

Andrew's educational background includes a BA in Philosophy from Bates College and a Master of Fine Arts in Design and Technology from Parsons School of Design at The New School. He has also been involved with organizations such as Humanwire, where he serves as the Co-Founder & CEO, and has previously founded Rocketboom and Know Your Meme.