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Andrew Baritz
Vice President of Advertising Sales & Operations at OTTera, Inc.
Professional Background
Andrew Baritz is an industry expert in the realms of OTT (Over-The-Top) streaming, digital advertising, and video distribution. With a career that encompasses a broad array of leadership roles and technical expertise, Andrew has made significant contributions to the fields of online video content and digital marketing. As the current Vice President of Advertising Sales & Operations at OTTera, Inc., he plays a crucial role in strategizing and executing advertising sales and operational efficiencies that help boost client visibility and revenue.
Andrew's work history is characterized by progressive responsibility within Multicom Entertainment Group, Inc., where he served in various capacities including Chief Executive Officer, Executive Director of Digital Operations & Business Development, and Digital Consultant. His journey at Multicom Entertainment began as an Office Assistant, where he quickly ascended through the ranks to take on key positions that shaped the company’s digital strategy and distribution methodologies.
Beyond his operational roles, Andrew’s leadership capabilities extend to managing cross-functional teams and collaborating with clients to hit targeted business goals. His proficiency in directing complex digital operations has contributed to substantial growth and viewership for numerous clients, showcasing his understanding of the delicate balance between creative content delivery and commercial success.
Education and Achievements
Andrew Baritz's educational foundation is rooted in his Bachelor of Arts degree in Documentary Studies from Ithaca College, which provided him with essential skills in storytelling and media creation. This academic journey has equipped him with a unique perspective on the narrative aspects of video content, which is critical in the competitive landscape of digital advertising and OTT streaming. Prior to his collegiate experience, Andrew laid the groundwork for his academic and professional endeavors at White Plains High School where he honed his foundational skills.
Throughout his career, Andrew has demonstrated an impressive capability to navigate the intricacies of digital advertising and video distribution, leading to his recognition as a thought leader in the industry. His hands-on experience in various roles, from Production Assistant on reality TV shows to a decisive executive role, underscores his versatility and dedication to the field. He continues to innovate and explore new strategies that are pivotal in keeping up with the fast-paced world of online content distribution.
Notable Achievements
- Leadership in Digital Transformation: At Multicom Entertainment Group, Andrew was instrumental in steering the company's digital business strategies, which led to the enhancement of their digital assets and delivery systems. His initiatives upgraded the efficiency of content distribution, contributing to improved audience engagement.
- Success in OTT Streaming Solutions: As Vice President at OTTera, Andrew has effectively led advertising operations, where his strategies have resulted in increased viewership and new revenue pathways for multiple clients. His approach to leveraging technology in advertising has made OTTera a significant player in the OTT streaming arena.
- Strong Communication Skills: Andrew is known for his ability to communicate effectively with diverse teams and clients, fostering a collaborative environment that enhances productivity and creativity. His leadership style not only helps in achieving operational excellence but also empowers those he manages.
- Cross-Functional Team Management: Over the years, Andrew has successfully managed various teams that span multiple disciplines, showcasing his ability to bring together individuals with different expertise to work towards common objectives. His success here has demonstrated the importance of teamwork in executing strategic initiatives.
Andrew Baritz embodies the spirit of innovation and leadership in the fast-evolving landscape of OTT streaming and digital advertising. His expansive career, diversified skill set, and commitment to excellence continue to inspire those within the industry. His expertise is not just valuable for the organizations he has worked for, but also in shaping the frameworks that define successful digital content strategies today. Whether it’s leading a conference on the future of OTT or strategizing with a new client on their video distribution plans, Andrew Baritz is at the forefront of enhancing how video content reaches and engages audiences across various platforms.