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Andrew Backs
Founder / Chief Innovation Strategist at Pilot44
Andrew Backs is the founder of Pilot44, a company specializing in helping brands adopt emerging technologies from global startups. With a background in corporate entrepreneurship and over a decade at Procter & Gamble, Andrew has a deep understanding of marketing, retail, finance, M&A, partnership development, and dealmaking. He excels in merging entrepreneurial techniques with large corporation systems to drive innovation.