Andres Zapata

EVP of Strategy at idfive

Andrés Zapata, D.Sc. is the Executive Vice President of Strategy and a co-founder at idfive, LLC, a full-service digital marketing and advertising agency based in Baltimore, Maryland.1 2 With nearly 30 years of experience in the industry, Zapata has established himself as a leader in interactive projects and strategic marketing.2 3

Professional Background

Zapata has been with idfive since its inception in 2005, initially serving as the Director of Information Design before taking on his current role as EVP of Strategy in 2008.2 His expertise spans various areas, including:

User experience (UX) design
Information architecture
Project management
Strategic planning
Digital marketing

Education and Teaching

Zapata holds several advanced degrees:

MBA in Marketing from Johns Hopkins University - Carey Business School
MA in Publication Design from the University of Baltimore
BA in Sociology, Communications, and Media Studies from Goucher College2

He has also pursued doctoral studies in Interaction and Information Design at the University of Baltimore.2

In addition to his corporate role, Zapata has been an adjunct professor:

Teaching user experience design and related subjects at Maryland Institute College of Art since 2001
Previously taught integrated marketing at Johns Hopkins University Carey Business School from 2012 to 20152

Recognition

Zapata's contributions to the field have been recognized with several honors:

Named one of Baltimore Magazine's "40 Under 40" in 2013
Received the American Marketing Association's "4 Under 40 Emerging Leaders" award in 20142

Leadership Style

At idfive, Zapata is known for his approachable leadership style. He maintains an open-door policy and is described as a "huevos-rancheros-making leader" who is always ready to help his team.3 His philosophy emphasizes the power of research and data in creating impactful and meaningful work.3

Andrés Zapata's diverse experience, commitment to education, and strategic vision have been instrumental in shaping idfive's success and reputation in the digital marketing industry.