Andres Vejarano

Andres Vejarano is a seasoned professional in the fields of marketing, communications, and sustainability. He currently serves as the Founder and leads Communications, Marketing, and Sustainability at Cali17, a company focused on organizational purpose and sustainable practices. Vejarano has a notable background in public relations and marketing, having previously held significant roles at major firms.

Professional Background

• Previous Experience: Before founding Cali17, Vejarano worked at DeVries Global, where he was appointed as the Regional Managing Director for Asia. In this role, he was responsible for expanding the agency's presence in Asian markets after a successful tenure at Edelman, where he served as co-head of their Hong Kong office. His experience includes managing global communications for high-profile clients such as Tencent, ZTE, LinkedIn, and Canon, as well as leading campaigns for consumer brands like Ikea and Starbucks.123

• Education: He has an educational background from the University of Cambridge, which complements his extensive practical experience in the industry.2

Skills and Expertise

Vejarano's expertise spans several areas:

• Marketing and Communications: He has a strong track record in developing integrated marketing strategies that align with organizational goals.
• Sustainability Initiatives: His current focus at Cali17 emphasizes sustainable business practices, reflecting a growing trend in corporate responsibility.
• Leadership: Known for building effective teams and driving business growth, he has been recognized for his ability to adapt to market needs and client expectations.12

Overall, Andres Vejarano is a prominent figure in the marketing and communications landscape, particularly noted for his contributions to sustainability within organizations.