Andres (Dru) Ortega

Andres (Dru) Ortega is a senior marketing professional with extensive experience in consumer and brand management. He currently holds the position of Director, Brand Management - Home & Seasonal Owned Brands at Target.2

Prior to his role at Target, Ortega had a notable career in the home furnishings industry. He previously served as the Director of Partnerships and Influencer Marketing at West Elm, a popular home decor and furniture retailer. In this capacity, Ortega played a key role in launching and managing the "West Elm Collective" creator program.1

The West Elm Collective, introduced in April 2021, was an initiative designed to foster relationships with content creators and influencers across various industries, including fashion, wellness, parenthood, home, and lifestyle. Ortega was instrumental in developing this program, which aimed to provide a platform for creators to share their personal style and product recommendations with West Elm's audience.1

Ortega's expertise lies in leveraging influencer partnerships and content creation to drive brand engagement and growth. He has demonstrated a keen understanding of the intersection between content and commerce in the digital age.3 His approach to marketing emphasizes the importance of authentic, relatable content that resonates with consumers and inspires them in their everyday lives.1

With nearly two decades of experience in managing consumer and brand relationships, Ortega has established himself as a respected figure in the marketing industry.2 His career trajectory showcases his ability to adapt to changing consumer trends and leverage social media and influencer marketing strategies effectively.