Andres Navajas

Andres Navajas is currently leading the revenue generation and innovation efforts at Barceló Hotel Group. With a focus on technology, product design, and personnel management, he is driving sales and enhancing the customer experience. Barceló Hotel Group, founded in 1931 by Simón Barceló in Mallorca, Spain, is a vertically integrated tourism group. It comprises the hotel division with over 250 hotels and 55,000+ rooms across 22 countries and the travel division Ávoris, featuring 700+ travel agencies on 4 continents, tour operators, ground handlers, and even an airline. In 2018, the group, with 33,378 employees, achieved a turnover of 4.383,4 million euros and an EBITDA of 348 million euros. Navajas holds a Bachelor's degree in Multimedia Communication, Media, Advertising, and Marketing from Universidad Francisco de Vitoria. His previous roles include Head of Ancillaries & Innovation, Corporate Brand Manager, and Marketing Brand Manager at Barceló Hotel Group, as well as positions at NH Hotel Group, Young & Rubicam, and JWT.