Andrei Herasimchuk

Andrei Herasimchuk is the Chief Executive Officer of Seldon Digital, a role in which he leverages his extensive background in product design and technology. With a career that began in the 1990s, he has significantly impacted the digital design landscape, particularly through his work at Adobe, where he was a lead designer for iconic products such as Photoshop, Illustrator, and InDesign. He also contributed to early product research for Lightroom.12

Following his tenure at Adobe, Herasimchuk held key design leadership positions at major tech companies including Yahoo, Twitter, and Booking.com. His work has shaped user experiences that billions of people engage with daily. Additionally, he played a pivotal role in the development of Figma, a widely used design tool in the industry.12

At Seldon Digital, based in Utrecht, Netherlands, Herasimchuk continues to focus on the intersection of design and technology, providing insights into product innovation and the future of digital design.34 His expertise not only encompasses design but also extends to strategic leadership within tech startups, making him a significant figure in the field.5