Andreas Kelz, PhD.

Andreas Kelz, PhD, is a lecturer in Digital Business Management at Hochschule Macromedia (Macromedia University of Applied Sciences). He holds a PhD in Business Administration and has over 30 years of international experience in various industries, including significant roles at companies such as Henkel, Coty Beauty, and Jim Beam.1

In addition to his academic role, Kelz is involved in strategic business and brand consulting, having developed a consulting framework called "The Digital Code." His expertise encompasses digital strategies for future business, which he has also shared through lectures, such as a recent session on digital marketing for students at Macromedia University.23

Kelz's educational background includes a Master of Business Administration, and he has furthered his studies in digital strategies through programs at the EMERITUS Institute of Management and Columbia Business School.