Andrea Westerlind

Andrea Westerlind is a prominent figure in the outdoor and fashion industries, known for her role as the Founder and Curator of Above Tree Line, an initiative that combines her passion for outdoor activities with high-quality, stylish outdoor apparel. She has been involved with Above Tree Line since its inception in January 2012, focusing on creating a unique retail experience that merges functionality with aesthetic appeal in outdoor clothing and gear.24

Background and Career

Westerlind hails from Sweden, where she grew up with a strong connection to nature and the outdoors. Her family has a history in the fashion industry, running a Swedish fashion house since the 1940s, which influenced her career path. Despite initially being uninterested in fashion, she eventually recognized the potential to innovate within the outdoorwear market by integrating stylish designs with practical functionality.13

In addition to Above Tree Line, Westerlind has also operated other ventures such as Westerlind Pantry LLC since September 2020 and All That She Wants since January 2001. Her diverse background includes roles as a distributor and CEO for various brands in North America.2

Philosophy and Vision

Westerlind's approach emphasizes the idea that "there’s no bad weather, only bad clothes," reflecting her belief that well-designed outdoor apparel can encourage more people to engage with nature. She aims to inspire urban dwellers to explore the outdoors by offering functional yet stylish clothing options.1

Her stores are strategically located in places known for outdoor activities, such as ski resorts and urban centers, allowing her to connect with customers who share her passion for adventure.1 Through her work, Andrea Westerlind is not only reshaping how outdoor clothing is perceived but also fostering a community that values both style and sustainability in outdoor pursuits.