University of Nebraska-Lincoln

Bellevue University

Communications Strategist

•	Develop and execute marketing and communications plans simultaneously for 10+ organizations targeting both B2B and B2C audiences - primarily healthcare and financial industries.
•	Create and manage acquisition, retention and lapse strategies 
•	Develop lead management strategies and processes for credit unions and banks while executing and managing tactics 
•	Identify and improve business processes and operations 
•	Develop direct marketing plans and brand strategies across the Flint Group for a variety of clients 
•	Create client dashboards using relevant data/information and benchmarks that support key objectives
•	Develop and lead the customer experience (CX) initiatives for clients that help to identify solutions across an organization’s ecosystem.
•	Audit client websites and interfaces (that tie to multiple systems) to identify an improved user experience (UX) design 
•	Lead and mentor teams of account managers and creative staff to continuously improve process and achieve client objectives

Flint Group

Marketing Communications Strategist & Director of Professional Services

Create comprehensive marketing plans for new and existing H2M clients to encompass overarching strategy and implementation from web development, radio, print, television, SEO, SMS and direct mail
Oversee and project manage web site projects, advertising schedules and marketing plans for clients in various industries including technical, retail, financial and service industries.
Manage clients' marketing and advertising budgets while also overseeing the day to day traffic on the account 
Develop research methodology for H2M clients agency-wide and interpret and report market research results to clients
Manage the start-up of H2M's direct marketing division, nDialogue, which involves establishing new processes, methods and collateral to support new business
Consult AlphaGraphics franchise owners and their clients on direct marketing services offered through nDialogue
Consult on direct marketing test strategies and analyze campaign results
Write extensive proposals in response to RFP's for website redesign projects and marketing research

H2M Brand Haus

ACCOUNT MANAGER\RESEARCH DIRECTOR

Analyze and report all marketing campaigns promoted within print mediums such as newspaper inserts, magazines, mailer wraps, coop programs and other printed media to acquire new customers for the Health and Life companies
Negotiate cost per thousand for media insertion, print and design of print promotions with external vendors
Perform what-if analysis for new print acquisition campaigns and make recommendations to top management as where to best spend acquisition dollars for the company
Trend performance of campaigns and devise test campaigns to get the best return on promotional dollars
Forecast lead response, issue, margin and conversion for multiple product lines
Budget over 35 million circulation and manage print campaigns through the calendar year
Increased print media one-step issue response by over 65%

Physicians Mutual

PRINT ANALYST

Promoted to above

Develop tools and documents to manage marketing campaigns from creative concept through launch
Organize and facilitate meetings with key stakeholders involved with campaigns
Negotiate costs with external vendors (i.e. list rental, mail processing, form letter, new service/application, etc)
Plan and execute direct mail and telemarketing strategies
Research potential new vendors and services
Act as Project Manager in managing all necessary steps throughout the campaign cycle including vendor relations, internal teams, budget management and meeting facilitator
Develop test strategies for direct mail and telemarketing campaigns- A/B split in list, creative, and channel execution
Collaboratively work with Lead Analyst to set-up tracking methodology for lead marketing campaigns
Manage pilot lead programs

Andrea Morrow, MBA