Andrea Galo

Andrea McGovern Galo is a marketing strategist currently serving as the Director of Commerce Marketing at Tyson Foods, a leading global food company. In her role, she focuses on uncovering commerce opportunities for brands in retail and developing customer experience solutions that drive growth for both brands and retail partners.1

Before joining Tyson Foods, Galo worked at Unilever, where she was involved in brand, shopper, and category functions to create retail solutions across the US and Europe. She also built the strategy function at a WPP agency, enabling social commerce solutions for shopper marketing clients.1

In addition to her professional work, she is engaged in pro bono marketing consulting for a Chicago-based nonprofit's social enterprise arm.2 Galo's expertise lies in navigating the evolving landscape of retail media and collaborating with brand and sales teams to enhance commerce marketing strategies.1