Andrea McCormick

Andrea McCormick is the Chief Executive Officer at Minimax Australia, a company known for providing "Entertaining Ideas for your life" and contributing to Melbourne's party scene.1 With over 20 years of experience in the retail industry, McCormick is an accomplished professional specializing in merchandise management and marketing, particularly in the Home, Gift, Kitchen, and Lifestyle categories.2

Career Highlights

Retail Expertise:: McCormick has extensive experience in the homewares retail industry, with a focus on product development, marketing, and brand management.4

Skills:: Her key skills include:

• Merchandising
• Retail management
• Product development
• Sales management5

Professional Journey

Before assuming the role of CEO at Minimax, McCormick held the position of General Manager for Merchandise & Marketing at the same company.6 This progression demonstrates her deep understanding of the business and her ability to lead the organization effectively.

Company Overview

Minimax Australia, under McCormick's leadership, is based in Camberwell, Victoria.3 The company falls within the 201-500 employee range, indicating a mid-sized organization with a significant presence in the Australian market.1

Andrea McCormick's leadership at Minimax Australia combines her extensive retail experience with a focus on creating entertaining and lifestyle-oriented products, contributing to the company's reputation in the Melbourne area and beyond.