Andrea Tarrell

Andrea M. Tarrell is a prominent figure in the Salesforce ecosystem and the CEO & Founder of Sercante, a successful strategy-first, multi-cloud Salesforce consultancy.12 Here are some key details about her:

Professional Background

Andrea is a highly accomplished Salesforce professional:

• She is a 17X certified Salesforce MVP and Marketing Champion12
• Founder of Sercante in November 2017, which has grown to become the third-largest woman-owned Salesforce SI consulting partner12
• Founder and blogger at The Spot for Pardot, providing Pardot and martech how-tos2
• Previously held roles such as Pardot Practice Lead & Director of Marketing at Configero and Director of Marketing at Top Floor2

Expertise and Contributions

Andrea is known for her expertise in:

• Salesforce Marketing Cloud and Pardot
• Digital marketing strategy
• Marketing automation
• Multi-cloud digital engagement

She is actively involved in the Salesforce community:

• Serves on multiple Salesforce advisory boards, including the Marketing Cloud Partner Advisory Board and Managed Services Partner Advisory Board2
• Part of the LatinX Founders Leadership Board at Salesforce2
• Organizes innovative marketing events like MarDreamin1

Entrepreneurial Recognition

Andrea's success as an entrepreneur has been recognized:

• Selected for the EY Entrepreneurial Winning Women™ North America Class of 20233

Personal Life

Outside of her professional endeavors, Andrea:

• Has a family with two daughters and a dog named Murphy1
• Co-owns and operates a 3-acre vineyard with her husband in North Georgia, growing Cabernet Franc, Merlot, and Chardonnay2

Education

Andrea has a strong educational background:

• Graduated Summa Cum Laude from Marquette University with a degree in Marketing, Political Science, and Spanish2
• Completed additional education at Universidad Complutense de Madrid, Seth Godin's altMBA, and Harvard Business School's HBX program2

Andrea Tarrell's journey in the Salesforce ecosystem began at Dreamforce 2011, and she has since become a respected leader in the field, known for her passion for technology and commitment to solving problems for customers.1