Andrea List

Andrea List is the Senior Vice President of Analytics & Research at Porter Novelli, a strategic communications firm known for its focus on purpose-driven business practices. Based in Boston, Massachusetts, she has extensive experience in market research, measurement, and media analytics, specializing in generating audience-specific insights that guide marketing communications and campaign evaluations.

Professional Background

• Current Role: Andrea has been with Porter Novelli since 2017, progressing from Manager of Analytics & Research to Vice President, and currently to Senior Vice President since March 2022. In her role, she interacts with senior-level clients to provide strategic counsel on consumer insights, market research, and campaign measurement.13

• Previous Experience: Before joining Porter Novelli, Andrea worked at Cone Communications, where she held various roles, including Senior Insights Supervisor. She was involved in designing numerous research studies and developing proprietary performance measurement frameworks used by Fortune 500 companies.1

Education

Andrea holds a Bachelor of Arts in Communication from Boston College and a Master of Science in Public Relations from Boston University.1

Contributions

She has been a lead author on important studies, including Porter Novelli's Purpose Priorities Report, which analyzes corporate reputation and the importance of addressing social and environmental issues for business success.23