Andrea Lin

Andrea Lin is a highly experienced Senior B2B marketing & business development professional with a strong focus on value creation, boasting an impressive 16-year career.

With over 13 years of dedicated service in corporate & institutional banking, she has honed her skills at 2 top global banks, bringing a wealth of cross-functional expertise in client advisory, commercialization, and market research to the table.

Andrea holds a diverse educational background, having studied Masters in Communication at The Master's Seminary and Nanyang Technological University, with a Bachelor of Arts from the National University of Singapore.

Her professional journey includes prestigious roles such as APAC Head of Market Management, TTS - Institutional Clients Group at Citi, where she made significant contributions to the organization's success.

Prior to her current role, Andrea served as Director, Head of Marketing, Treasury and Trade Solutions, Asia Pacific at Citi, showcasing her leadership and strategic marketing prowess.

Before Citi, she held pivotal positions including SVP and VP level roles in marketing within the Treasury and Trade Solutions division at the same institution, further solidifying her position as a seasoned professional in the banking sector.

Notably, Andrea also spent time at Standard Chartered Bank as an Associate Director in Financial Markets Marketing and gained valuable experience at the Infocomm Development Authority of Singapore as an Assistant Manager in Industry Development.

Her career history also includes a stint as a Regional Marketing Specialist at Hewlett Packard Asia Pacific and entrepreneurial ventures in small businesses, highlighting her versatile skill set and entrepreneurial spirit.