Andrea Kayal

Andrea Kayal is the Chief Revenue Officer (CRO) at Help Scout, a customer communication platform. She also serves as the Dean of Pavilion's CMO School, where she educates future revenue leaders. Prior to her current role, Kayal held various executive positions, including Chief Marketing Officer (CMO) at several growth-stage startups backed by prominent investors such as Greylock and Index Ventures.

Professional Background

• Current Role: As CRO at Help Scout, Kayal focuses on scaling the company through product-led growth and implementing AI-driven features to enhance customer experience .12
• Previous Positions: She has held significant roles at companies like Teampay, where she was CRO before its acquisition by Paystand, and Electric, where she led revenue growth from $5 million to a unicorn valuation .23 Her experience also includes leadership roles at Upserve, Signpost, and Sailthru .14

Contributions and Philosophy

Kayal emphasizes a data-driven approach to marketing and revenue generation. She advocates for aligning marketing and sales efforts around shared revenue goals, particularly in challenging market environments. Under her leadership, Help Scout has adopted innovative strategies that leverage AI for productivity and efficiency .3

Community Engagement

In addition to her corporate roles, Andrea is an active advocate for women and LGBTQ+ groups in business. She participates in various advisory roles and is a member of organizations focused on revenue leadership .24

Education

Kayal holds a degree from the University of Michigan, which has contributed to her strong foundation in both marketing and strategic leadership .4

Her extensive experience positions her as a key player in the SaaS industry, particularly in driving growth through innovative marketing strategies and customer-centric approaches.