Andrea Horowitz

Andrea Horowitz is a strategy-driven marketer and health & wellness professional with extensive experience in integrated marketing and communications. She currently works at Simple Mills, where she has held several roles:

• Director of Integrated Marketing (October 2022 - Present)
• Senior Manager, Communications & Mission (January 2022 - September 2022)
• Senior Manager, Communications & Content (January 2021 - December 2021)
• PR Consultant (June 2020 - December 2020)

Prior to Simple Mills, Andrea had significant experience in marketing and communications:

Professional Background

• VaynerMedia (March 2016 - January 2018)

  • Account Supervisor managing clients like General Electric
  • Oversaw social media strategy across multiple platforms
  • Supervised and mentored a team of 5 Account Strategists

• Ketchum (May 2012 - April 2015)

  • Worked with clients including Bank of America, KFC, and Hilton Garden Inn
  • Supported integrated marketing campaigns
  • Conducted media relations and influencer strategy

Notable Achievements

• Created multi-phase communications plan for Pure Spectrum CBD's partnership with USA Triathlon
• Executed marketing strategies for brands like Maisonette and Dose
• Brought viral campaigns to life for clients like GE

Andrea is based in New York and has demonstrated expertise in communications, content strategy, and integrated marketing across various industries, with a particular focus on health, wellness, and consumer brands.