Andrea Fiorentini

Andrea Fiorentini is a seasoned digital marketing professional known for her expertise in utilizing data-driven strategies and maximizing the potential of marketing technology tools.

With a strong focus on tools like Marketo, Pardot, and Salesforce, Andrea excels in streamlining business operations through automation, email marketing, lead nurturing, lead generation, and campaign management.

Her proficiency extends to technical SEO, Google Ads, social media advertising, and other forms of PPC, showcasing a well-rounded skill set in various digital marketing avenues.

A self-proclaimed 'data geek,' Andrea thrives in areas such as A/B testing, marketing analytics, and database marketing, making informed decisions to drive successful campaigns and initiatives.

Being an Agile marketing enthusiast, Andrea is adaptive to dynamic marketing environments and is well-versed in website administration, with proficiency in platforms like WordPress and Drupal.

Additionally, Andrea possesses coding skills that include strong HTML/CSS knowledge, decent JavaScript skills, and a basic understanding of Apex/PHP.

Andrea Fiorentini pursued her educational journey with a Master's Degree in New Media and Digital Culture from Universiteit van Amsterdam, demonstrating a commitment to staying abreast of the latest trends in digital technology and media.

Prior to her Master's, she completed a Bachelor's degree in Psychology, focusing on Scienze e Tecniche Psicologiche at Università degli Studi di Milano-Bicocca, showcasing a diverse academic background.

Currently holding the role of Email Marketing & Automation Manager EMEA at ServiceNow, Andrea's professional experience and academic qualifications position her as a prominent figure in the digital marketing landscape.