Andrea Davidson

Andrea Davidson is an experienced digital marketing professional and entrepreneur based in Austin, Texas. She is currently the President of Andrea Davidson Consulting, LLC, a position she has held since August 2016.1 With over 20 years of experience in the field, Andrea specializes in developing and implementing digital marketing programs for both large-brand companies and startups.1

Professional Background

Andrea's expertise lies in maximizing the use of customer data to create personalized customer contact programs across various channels, including email, mobile, social media, online platforms, and in-store experiences.1 She is known for her ability to work effectively with IT teams, developers, and product management to execute customer-facing digital experiences.1

Career Highlights

PYT Beauty:: Andrea served as a Partner and Chief Digital Officer at PYT Beauty from June 2018 to November 2021. During her tenure, she managed e-commerce, digital marketing, social media, and customer service. PYT Beauty gained recognition as one of the first sustainable clean cosmetic brands available at Target.1

Gap Inc.:: Prior to her consulting work, Andrea held several positions at Gap Inc., including:

• Sr. Manager, Digital Program Management | Customer Engagement Marketing (June 2014 - February 2015)
• Online Marketing Manager (June 2010 - June 2014)
• Associate Online Marketing Manager (May 2008 - June 2010)1

Education

Andrea Davidson holds the following degrees:

• Masters in Advertising / Marketing from The University of Texas at Austin (2002 - 2004)
• BS in Strategic Communications from Texas Christian University (1998 - 2002)1

Through her consulting firm, Andrea provides digital marketing, customer contact strategy, and program management consulting services to large omni-channel retail and SaaS clients.1