Andrea Cowell

Andrea Cowell is a seasoned marketing and creative management professional with a wealth of experience in the broadcast and entertainment industry. With a strong commercial mindset, strategic thinking, and deep knowledge of both the client and agency side, she has a proven track record of delivering successful high-profile marketing campaigns that creatively engage and excite the audience, deliver ratings success, and cost-effectiveness. As an organized and motivational leader, she has extensive experience managing diverse teams, collaborating with internal stakeholders, clients, and agencies at all levels.

Andrea brings eighteen years of experience to the table, having held various roles in prominent organizations such as Viacom, Channel 5, Theobald Fox, Point Blank Collective, and BMG Entertainment. Her most recent role was Director of Multi-Platform, Product & Affiliate Marketing - UKNCEE at Viacom, where she led and managed the creation and implementation of an effective marketing strategy for multiple platforms and products, delivered significant revenue growth, and optimized affiliate relationships.

Prior to this, she served as the Marketing & Project Lead - MTV TRAX at Viacom, Head of Marketing at Channel 5, and held several positions in marketing management and coordination at MTV UK, Northern & Eastern Europe, and BMG Entertainment. In all her roles, Andrea demonstrated excellent communication and influencing abilities, building productive relationships that delivered tangible business results.

Andrea holds a degree in Business Studies, Marketing from the University of Hertfordshire and attended Davenant Foundation School. She is a results-driven leader with expertise in marketing strategy, team management, multi-platform marketing, brand development, project management, communication, and collaboration.