Andrea Corson

Head of Video Strategy & Production | Award Winning Broadcast TV, Commercial + Digital Creative Producer | Senior Creative Video Lead

I love telling visual stories. Which is what has led me to spend the last 14 years in video production.

Because I'm one of those people who genuinely loves what I do each day, I've woven a path from broadcast television to digital to commercial ad spots to product and back again, and still find it difficult to select my favorite. Variety continues to be my preference. Video for in product use, streaming, marketing, OTT, social, email, broadcast, internal use.. I prefer a mix of creating it all.

I've developed a knack and a passion for helping teams build spectacular products and customer experiences. I also love souping up workflow and efficiency in the production process.

On the analytical side, I’m ever-fascinating with optimizing video strategy; maximizing video performance based on A/B testing and data, growing on-platform and increasing in-product viewership and subscriber growth by simply giving viewers more of what they want (on YouTube in particular), and crafting win-win solutions that save both time and money.

Besides video, I also love people. Luckily, I've been able to leverage that and have spent the last decade talking to incredible people about creative products and ideas, be it to fellow marketers and creatives, agency or network execs or those in the C-suite. It has taught me that listening gets you further than talking and that compromise can always be found, even in the most unlikely circumstances.

Other highlights that may be of interest: • 14+ years experience on staff in creative agency, production company, in-house, & network roles; • Post-heavy producer (14+ years of post) with extensive live action, animation & live stream experience; • 7+ years in video strategy and performance, both marketing & content; • More than a decade of field production experience, both domestic and international, typically large-scale television productions with many moving parts; • 10+ years of management & leadership experience and a passion for hiring, mentoring, and motivating incredible creative team members; • A rolodex of trusted production resources and crews across the country; • Experience in all production environments - in studio, on location, live, and pre-recorded; & • A thorough understanding of agency inner workings and how to make your/their life easy.