Andrea Carver

Andrea Carver is a senior executive in the technology and digital product development field, currently serving as the SVP of DTC & Technology at TATCHA, a beauty company based in San Francisco.12

Professional Background

Andrea has extensive experience in product management and digital technology. Her career highlights include:

• Current Role: SVP, DTC & Technology at TATCHA (since January 2017)2
• Previous Positions:
  • Director of Store Digital Product Management at Sephora
  • Director of Mobile & Social Product Management at Sephora
  • Senior Product Manager at companies like Hands On Mobile, GoTV, and Phunware

Responsibilities and Achievements

At TATCHA, Andrea:

• Manages a team responsible for Product Management, UX/Visual Design, Engineering, DTC, and Analytics2
• Established a DTC roadmap balancing product launches, marketing initiatives, and operational efficiencies2
• Focuses on delivering high-quality digital experiences to support business goals with a consumer-first approach2

During her time at Sephora, she:

• Launched various digital products and features across mobile and in-store platforms2
• Collaborated with cross-functional stakeholders to define product vision and roadmap1
• Managed relationships with partners like Apple, Google, and PayPal2

Education

Andrea holds a Bachelor of Applied Science (BASc) degree with a double major in Psychology and Sociology, with a concentration in Criminal Justice, from Meredith College.1

Recognition

Andrea Carver has been recognized as one of Signifyd's 2024 Most Influential in Ecommerce, highlighting her contributions to the industry in the face of economic challenges and evolving consumer expectations.3